
JW Marriott Appoints Aishwarya Rai Bachchan as Global Brand Ambassador
JW Marriott names Bollywood icon Aishwarya Rai Bachchan as its first Global Brand Ambassador, reflecting India's growing influence in luxury hospitality.
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JW Marriott names Bollywood icon Aishwarya Rai Bachchan as its first Global Brand Ambassador, reflecting India's growing influence in luxury hospitality.

The deal consolidates hotel upsell technology into one shopping cart and shared data foundation, aiming to fix years of fragmented non-room revenue tools.

New AI-powered search tools are reshaping hotel discovery, leaving properties that don't optimize for conversational queries and rich data invisible to travelers.

The Sentosa property elevates guest stays through enhanced turndown rituals, personalised touches, and thoughtful details rooted in its colonial past.

Elika Cave Suites Cappadocia joins Hilton's Curio Collection with 36 rooms carved into ancient volcanic stone in Turkey's historic Ortahisar valley.

A decade-long battle to reduce dependence on Expedia and Booking.com cost the hotel industry dearly, but AI agents may rewrite the rules entirely.

Patricia Martín has been promoted to General Manager of CoolRooms Palacio de Atocha in Madrid after advancing through multiple roles within the property.

Anantara Downtown Dubai has named Manish Jha as General Manager, bringing over two decades of international luxury hospitality experience to the property.

Private villas are emerging as the preferred choice for families spanning multiple generations seeking space, privacy, and togetherness for celebrations and extended holidays.

Sun Siyam promotes and appoints three executives to oversee operations at its Maldives resorts, signaling fresh leadership at Iru Veli and Vilu Reef properties.

American hotel demand is climbing heading into summer, with bookings, room nights, and daily rates all up year-on-year, and September showing particularly strong momentum.

Vishwajeet Singh brings 16 years of hospitality experience to his new role as director of sales and marketing at JW Marriott New Delhi Aerocity.

Highgate's acquisition of the New York Palace showcases how steady third-party management fees fund the risky business of buying and flipping distressed hotels.

Siringit Collection's newest camp brings low-impact luxury to Tarangire National Park with eight contemporary tented suites designed for East African safari.

The St. Regis brand arrives in London's Mayfair with 193 rooms, new dining, wellness facilities, and a contemporary art collection after a complete renovation.

Accor's AI strategy spans discovery, distribution, loyalty, and operations—but the boldest bet is using automation to free staff for genuine human connection.

The Park Hyatt Mexico City Polanco has named Christophe Hilty as General Manager to oversee its pre-opening phase before its early 2027 debut.

Hotel operators across North America are waiting to see if soccer fans will drive a wave of spontaneous bookings as the 2026 World Cup kicks off.

Rome's FH55 Grand Hotel Palatino is upgrading its public spaces and dining to transition from four-star to five-star luxury accommodation.

Forbes Travel Guide recognizes 37 hotel bars across 18 countries for exceptional cocktails, service, and guest experience in its 2026 list.

IHG reports strong demand from Indian and Gulf travelers in Egypt and Saudi Arabia, but European visitors remain absent and Dubai faces headwinds.

A new API integration between Mirai and STAAH enables real-time synchronization of rates, inventory, and availability for accommodation providers worldwide.

Japan's Hoshino Resorts built a profitable budget hotel model that rejects the usual playbook: OMO properties make money by pushing guests to explore the neighborhood.

Lighthouse's new AI assistant, Ernest, aims to simplify revenue and commercial decisions for hotels — if it can avoid becoming just another dashboard.